Winter wonderland | H&M Studio S/S 2018


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I really feel like a lucky girl to live in a country with 4 seasons, despite the many disadvantаges and problems that the winter brings (it often catches us unprepared, I know, I know…), but the winter brings coziness and beauty; I always impatiently await it . As soon as the snow starts falling, I want to hide somewhere warm, light an aromatic candle (I’m lately obsessed with the smell of sandalwood and black vanilla), play my favorite Just Good Music 24/7 Live Radio and look out the window how “the white snow falls quietly”. I can spend hours doing that as long as I have an interesting book in hand and a coco-capuccino in the other. Actually, now the situation is almost the same, but the book has been replaced by my MacBook.

I also love the Vitosha Mountain when it’s covered in snow, we discovered a new fabulous place with Kalo which we actually found by accident because we were slightly lost on the way to Kopitoto. And as always, the unplanned things are the best. We decided that this would be the perfect match for the new H&M Studio S/S 2018 collection which this time celebrates the vitality of the woman. The key inspiration behind this collection revolves around Japan’s minimalistic design and quiet grace, the collection combines clear silhouettes with a non-sensing feel. Still, there is a wild longing for nature, as well as a more modest way of life. We can have both of course – it’s the beauty of the modern way of life.

For S/S 2018, the H&M Studio womenswear and menswear collections will once again be showing at Paris Fashion Week. The collection shown on the catwalk, which includes clothing, shoes and accessories, will be available to buy online from February 28 directly after the show and in selected stores around the world from the 1 of March.

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