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The collection of H&M Studio for autumn/winter 2016 took us away to one very wild and forgotten place, but so quiet, mysterious and lonely at the same time. A place where you can see wild horses to enjoy the sunset and when the sun goes down to hear the roar of the deer that are looking at each other. This story and the characters in it are in Apriltsi. This town is located in the vicinity of the highest part of Stara Planina – peak Botev. This adventure is not just another amazing natural spot that just left a lasting impression on us. Exactly this unique nature, wildness, mystery and folklore inspired us to present you HM Studio AW16 and to rediscover the femininity. The focus of the collection this time is the female strength and power, with a fresh look at folklore and romance. It’s very elevated, and also very real. My inspiration categorically is the earth tones and the long sleeved dresses which follow the line of the body to the floor. What is your inspiration of the day, my friends?
* The collection HMStudioAW16 will be available in stores on September 8!